Hot Wheels

Since 1968, Hot Wheels has been a global icon, igniting the passion for speed and design in generations of collectors and kids. Created by Mattel, Hot Wheels wasn't just another toy car; it was a revolution. They were designed to be "hot rods" with imaginative, fantastical designs, custom paint jobs, and a focus on blazing speed. This philosophy has made Hot Wheels the number one selling toy in the world and a cornerstone of pop culture.